Turn Shopify subscription contract states into WhatsApp updates
Next renewal, billing success or failure, paused, and cancelled states come straight from Shopify's subscription contracts — every billing failure carries an update-payment link, so a customer never has to guess why a charge didn't go through.
Discover
Convert
Order
Fulfil
Support
Retain
Feedback
What breaks without contract-accurate subscription messages
Without pulling directly from Shopify's subscription contracts, a renewal notice quotes the wrong date, a failed charge goes unmentioned until the subscription is already cancelled, and a customer with an expired card has no direct way back to fix it.
- A renewal reminder goes out with a date that doesn't match the contract's actual billing cycle
- A billing failure never reaches the customer, so the subscription quietly lapses
- A customer whose card was declined has no link back to update payment — they have to find the store's site on their own
- A paused or cancelled contract still gets a renewal reminder because nothing checked its current state
What Morasel reads from each subscription contract
One record per Shopify subscription contract, kept in the state Shopify reports — not a locally guessed billing calendar.
- Contract state
- Active, paused, cancelled, or expired — from the subscription contract record in Shopify.
- Next renewal date
- Read from the contract's own billing cycle, never a local calculation.
- Billing attempt outcome
- Success, failure, or challenged, from Shopify's billing-attempt event.
- Update-payment link
- Attached automatically to every billing-failure message.
- Cycle edits
- A skip, reschedule, or amount change applied to one specific billing cycle.
- Notification history
- Which contract-state messages already sent, so a customer never gets the same notice twice.
What happens as a contract changes state
The same sequence runs for every subscription contract and billing-attempt event Shopify reports.
Shopify reports a contract or billing-cycle event
Contract create, update, pause, cancel, activate, or expire — or a billing attempt that succeeds, fails, or gets challenged.
Morasel matches the event to a message rule
Renewal notice, billing outcome, pause, or cancel, based on the state the contract reports.
An update-payment link attaches on failure
Every billing-failure message carries an update-payment link, attached automatically with no manual step.
The message sends only if that state's notice is enabled
No message goes out for a contract state whose notice isn't turned on for that contract.
The contract record updates and prevents duplicates
It updates the moment the message sends, so the same state never triggers a repeat notice.
What a subscription conversation looks like
A renewal notice, then a billing failure with an update-payment link, both pulled from the same contract.
What the team sees
Every subscription message is tied to a contract state Shopify actually reported, not a locally maintained calendar.
- Every contract's current state — active, paused, cancelled, or expired — and its next renewal date, pulled from Shopify
- Which billing attempts succeeded, failed, or were challenged, with the update-payment link attached to every failure
- A log of which contract-state notices already sent, so a customer is never notified twice for the same event
- Cycle edits — a skip, reschedule, or amount change — applied to the exact billing cycle Shopify reports
What's checked before a subscription message sends
Every send matches the contract's real state, not an assumption about how the subscription app works.
- A message only sends for a contract state Shopify has actually reported — Morasel does not guess ahead of the billing cycle
- An update-payment link is attached automatically to every billing-failure message, without a manual step
- Morasel is not the billing engine — it reports the state and outcome Shopify's billing attempt returns and never promises a different result
- Compatibility depends on the store's subscription app; contract and billing-cycle events map to messages only where that app reports them the same way
What this does not do
Morasel does not run subscription billing — it reports the state and outcome Shopify's subscription contracts and billing attempts return, and never promises a payment result Shopify hasn't reported. Not every subscription app on Shopify exposes contract and billing-cycle events identically, so coverage follows what the connected app reports.
What counts as consent
Shopify customer data, a phone number, checkout activity, or an order does not by itself provide WhatsApp marketing consent. Morasel sends marketing messages only when a valid opt-in is recorded and always enforces opt-out state.
Send subscription updates your customers can act on
Connect your Shopify store so renewal, billing outcome, paused, and cancelled notices come straight from your subscription contracts — with an update-payment link on every billing failure.
Subscription notification questions
What triggers a subscription renewal message?
Shopify's subscription contract reporting a billing cycle with a set date. The message quotes that date and amount directly from the contract, never a locally calculated guess.
What happens when a subscription charge fails?
The customer gets a billing-failure message with an update-payment link attached automatically, so they can fix it without leaving the conversation.
Does a paused or cancelled subscription still get renewal reminders?
No — Morasel checks the contract's current state before sending, so a paused or cancelled contract doesn't get a renewal notice meant for an active one.
Is Morasel the one processing the subscription billing?
No. Morasel reports the state and outcome Shopify's subscription contracts and billing attempts return — it is not a billing engine.
Does this work the same for every subscription app on Shopify?
Coverage depends on which contract and billing-cycle events the connected subscription app reports; not every app exposes them identically.
Do subscription notifications cost per contract?
No — Morasel does not charge per subscription contract. Subscription notifications run on your Morasel subscription — Core $49, Pro $99, Max $199, Custom on request. WhatsApp usage is billed separately, per delivered message, from a prepaid wallet at the rates in our published rate card — based on Meta's official WhatsApp pricing by country and message type, plus a Morasel service fee.