Manage customer conversations, bookings, and follow-ups on WhatsApp
Morasel is subscription software for clinics and service businesses. Your team manages WhatsApp conversations, customer records, appointments, reminders, and campaigns from one web and mobile platform — while customers keep using WhatsApp.
Shared inbox · Customer records · Scheduling · Automated reminders · Campaigns
Connect your business to WhatsApp in three steps
Connect WhatsApp
Connect an approved WhatsApp Business number to Morasel.
Manage your work
Your team handles conversations, customer records, bookings, and follow-ups from a shared web and mobile workspace.
Automate communication
Send approved reminders, confirmations, follow-ups, and campaigns using your business's WhatsApp account.
What Morasel does
Morasel helps SMB teams manage customer conversations, bookings, orders, deliveries, classes and service requests that would otherwise remain scattered across personal WhatsApp accounts, spreadsheets and disconnected tools. Your team answers from a shared inbox in Morasel, where every conversation is attached to a customer record with its history, appointments, and follow-ups. Confirmations and reminders go out automatically from your own WhatsApp number, and you can see how the team is responding.
See the whole platform in two minutes
One platform, two worlds — how Morasel powers both clinics and hospitality on WhatsApp.
Read the full transcript
Morasel powers both clinics and hospitality, bringing patients and guests onto WhatsApp.
For clinics, Morasel runs the day: today's schedule, the doctors on it, and the reminders that keep it full.
Patients book and confirm in a single WhatsApp conversation, reducing no-shows and filling the calendar.
For hospitality, the same platform manages units, guest bookings and service requests through check-in and out.
Guests check availability, see the price, and confirm their stay — the same familiar WhatsApp experience.
Two-way calendar sync with Airbnb and Booking.com keeps availability accurate everywhere.
Underneath it's one inbox, one contact list, campaigns and billing — whichever business you run.
Clinics and hospitality, unified on WhatsApp. That's Morasel.
Four things Morasel does for your business
Communicate
A shared WhatsApp inbox with assignment, internal notes, customer history, and team collaboration, so anyone can pick up a conversation.
Organize
Customer records, appointments, doctors, branches, departments, and workflows in one place instead of someone's phone or a spreadsheet.
Automate
Confirmations, reminders, follow-ups, and campaigns sent from your own WhatsApp number using approved templates.
Measure
Response, appointment, campaign, and operational analytics reported from your own data.
Choose your path
Clinics
Appointments, reminders, reschedules and recalls on WhatsApp, with the booking record your front desk actually runs on.
Hospitality
Coordinate reservations, guest requests, and pre-arrival messaging from a single team inbox.
Customer Care
Ticketing, SLAs, routing and a knowledge base for support teams whose customers write on WhatsApp.
E-commerce
Order updates, abandoned-cart recovery, returns and back-in-stock alerts for online stores.
Shopify
Connect your Shopify store and run order notifications, COD confirmation and support from one WhatsApp number.
Built for businesses that serve customers through conversations
Healthcare
Clinics manage appointments, reminders, and patient communication in one place, cutting no-shows and phone-line load.
Pharmacies
Handle refill requests, order updates, and customer questions over WhatsApp with a clear, shared history.
Hospitality
Coordinate reservations, guest requests, and pre-arrival messaging from a single team inbox.
Restaurants
Take bookings, confirm reservations, and run opt-in campaigns for regulars without extra headcount.
Real estate
Qualify enquiries, schedule viewings, and follow up with prospects while every interaction stays on record.
E-commerce
Answer pre-sale questions, send order and delivery updates, and recover carts through WhatsApp conversations.
Built on the WhatsApp Business API
Morasel is designed around the WhatsApp Business API — the official WhatsApp Business Platform from Meta — so your team communicates with customers on the channel they already use. Send approved template messages, reply within service windows, and keep every conversation in a shared, searchable history. No unofficial workarounds. Morasel software operates on the official WhatsApp Business Platform. Morasel is not Meta, is not a BSP, and is not affiliated with Meta. Compliance and account status remain subject to Meta's policies.
- Shared team inbox for WhatsApp conversations
- Approved template messages for reminders and campaigns
- Opt-in and opt-out handling kept with each contact
- Full, searchable message history per customer
AI that assists your team
Morasel uses AI to speed up everyday work, not to replace your judgment — a person reviews and sends anything the AI drafts. Each AI capability is listed below with its state, from the same register the rest of the site reads from.
Available
- Automated remindersAvailable
- Automated confirmationsAvailable
- Waitlist offersAvailable
- Campaign schedulingAvailable
- Routing and assignment rulesAvailable
- FAQ assistant on approved knowledge-base articles, with human handoffAvailable
Selected pilot
Built and offered to customers in our pilot programme rather than switched on for every account by default — ask us to enable it for your workspace.
- AI-drafted repliesSelected pilot
- Rewrite and tone adjustmentSelected pilot
- Template authoringSelected pilot
- Campaign brief and reviewSelected pilot
- Conversation and result summariesSelected pilot
Not supported
Morasel does not do these. They are listed so you do not have to guess.
- Autonomous AI resolutionNot supported
- Automatic translationNot supported
- VoiceNot supported
Security and compliance
Morasel is built with security in mind. Access is role-based, and customer opt-in and opt-out preferences are respected across the platform. Data is encrypted in transit using TLS. Where implemented, stored data is encrypted at rest using the encryption features of our cloud infrastructure providers. We give teams the controls to manage who can see and do what.
- Role-based access controls
- Encryption in transit, and at rest where implemented
- Consent and opt-out preferences honored across the platform
Native web and mobile
Work from a full-featured web dashboard at your desk and stay connected from native mobile apps when you are away. Your inbox, contacts, and schedule stay in sync, so your team can respond wherever they are.
- Full-featured web dashboard
- Native mobile apps for on-the-go work
- One synchronized view across devices
Multilingual, multi-location, worldwide
Morasel works for teams that operate across languages and locations. The interface supports English and Arabic with full right-to-left layout, and the platform is built to serve businesses with multiple branches and customers around the world.
What businesses pay for
Businesses subscribe to Morasel monthly or annually to use its web and mobile software. Plans include access to the platform, with optional add-ons for additional users, doctors, branches, WhatsApp numbers, and business workflows. WhatsApp messaging charges are separate from the Morasel software subscription.
Frequently asked questions
What is Morasel?
Morasel is a WhatsApp Business API platform that brings customer communication, CRM, scheduling, campaigns, automation, and analytics together in one place. It runs on the official WhatsApp Business Platform from Meta.
Which businesses is Morasel for?
Service businesses that run on appointments, orders, and customer conversations — including clinics, pharmacies, hospitality, restaurants, real estate, and e-commerce teams.
Does Morasel work with WhatsApp?
Yes. Morasel is built on the WhatsApp Business API (the WhatsApp Business Platform), so your team can manage WhatsApp conversations, send approved template messages, and keep a full history for every customer through the official Meta channel rather than an unofficial gateway.
How does AI work in Morasel?
AI is assistive. It can draft replies, summarize threads, and suggest next steps, but your team reviews and approves everything before it reaches a customer. AI-drafted replies: Selected pilot. Conversation and result summaries: Selected pilot. Built and offered to customers in our pilot programme rather than switched on for every account by default — ask us to enable it for your workspace.
Is Morasel available in Arabic?
Yes. The platform and this site support English and Arabic, with full right-to-left layout for Arabic.
Can I see Morasel before committing?
Yes. Request a demo and our team will walk you through the platform and how it fits your business.
See Morasel in action
Request a demo and we will show you how your team can run customer operations from one platform.